- Empirically supported against inflation. Research from Standard Chartered Bank shows that over the past 40 years, gold has consistently maintained or increased its value during inflationary cycles, serving as a repeatedly validated hedge. When nominal interest rates fail to keep pace with prices and paper currency purchasing power is diluted, gold's "purchasing power anchor" attribute becomes evident, which is the origin of it being called the "ultimate safe-haven asset."
- Low correlation with stocks and bonds. Gold has historically maintained a low correlation coefficient with stocks and bonds, often exhibiting independent market movements during volatility, thus acting as a "stabilizer." With intense global macroeconomic uncertainty expected in 2026, and an increase in extreme scenarios where stocks and bonds rise or fall together, gold's low correlation is increasingly valuable, significantly improving the risk-return structure of household portfolios.
- Sustained rise in reserve status. Data released by the European Central Bank in June shows that as of the end of 2025, gold accounts for 27% of global central bank official reserves, exceeding the 22% held by US Treasury bonds and 15% held by the Euro, marking a rapid increase from 20% in one year. In contrast, China's gold reserves account for only about 8.8% of official reserves, significantly below the global average—this gap itself is an indication of long-term accumulation potential, and it means the story of "official gold buying" is far from over.
The Right Approach to Household Allocation: Following Logic, Not Price
Wang Qing, Chief Macro Analyst at East Goldcheng, believes the fundamental reason for continuous central bank accumulation is the emergence of new changes in the global political and economic landscape: gold is a widely accepted ultimate means of payment globally, and increasing gold holdings enhances the credibility of sovereign currencies, creating favorable conditions for the stable promotion of RMB internationalization. Therefore, "continued accumulation remains the main direction." From international experience, the "credit endorsement" function of gold in official reserves is also applicable to household balance sheets—it is the ultimate means to hedge against currency depreciation and extreme risks.
Ordinary households do not need to mimic the pace of central banks, but they can certainly adopt the logic—viewing gold as a long-term allocation rather than a short-term speculative instrument. Industry insiders generally offer three suggestions: First, adhere to the dollar-cost averaging mindset, buying in batches through tools like bank savings gold or gold ETFs to smooth out price fluctuations and avoid a single large bet; second, control the position size, with gold making up 5% to 10% of total household assets being appropriate, which is sufficient to provide hedging functions without unduly affecting overall returns due to volatility; and third, avoid chasing high prices, as the current gold price is in a historically high range, and it is better to patiently wait for pullbacks or sideways movements for phased deployment, rather than entering when emotions are most heated.
Of course, risk warnings cannot be omitted. The current gold price is highly sensitive to the US Federal Reserve's monetary policy path; if inflation stickiness exceeds expectations or interest rate hike expectations re-heat, gold may still face pressure in the short term; a "sudden easing" in the geopolitical situation will also weaken the safe-haven premium. Buying gold is not a promise of "guaranteed profit," but rather exchanging time for certainty—this may be the simplest and most solid answer to "why buy gold": not for short-term massive profits, but to secure a bottom line for family wealth in an uncertain era.
